Pricing that scales with your business.
Solo handyman or 50-location franchise — there's a tier that fits. Every tier includes a 14-day free trial on the monthly subscription. No annual contract.
Pick where you start.
Same Sophia. Same five capability layers. Pick the entry point that matches where you are right now — graduate when the business is ready.
🟢 Start here · skin-in-the-game
Pay-As-You-Win
$99/mo + $35 per appointment
For the founder who wants to test the water with no flat-fee risk. Sophia only earns when she produces. Pre-paid credits ($500 to start) deduct as appointments close.
→ Graduate to Pro when the volume justifies a flat fee.
🔵 Scale predictably
Sophia Pro / Scale
$1,597 – $3,997/mo
For the founder ready to lock in predictable cost and full feature access. Voice clone bundled (Pro+), 14-day free trial, full 5-layer operator running 24/7.
→ Graduate to Custom Engagement when you outgrow the templates.
🟣 Custom integration
Custom AI Engagement
Concierge sale
For the operator with real custom integrations, multi-location complexity, or a procurement team. Industry templates as the starting point, then Sophia tuned to your exact workflows.
→ Lifetime customer relationship, not a transaction.
Sophia Starter
Solo operator, single location
+ $997 one-time setup
Best for: 1-2 person businesses, < $250k revenue
- 1 location · 1 phone line
- Sophia Voice AI Operator (24/7)
- 250 voice minutes / month included
- Missed-call text-back + booking widget
- Self-serve dashboard
- Email support · 14-day free trial
Sophia Pro
SMB flagship — 1-3 locations · voice clone included
+ $1,997 one-time setup
Best for: 3-15 employees, $250k–$2M revenue
- Everything in Starter, plus:
- Custom voice clone — Sophia speaks in your voice (24/7, never on vacation)
- 1,000 voice minutes / month included
- Lead engine (speed-to-lead alerts, nurture cadences)
- GHL marketing kit auto-deploy (101 workflows across 18 categories, 14 emails, 3 funnels)
- Local Visibility Pack + AI review-response campaign
- Live owner Zoom onboarding · Priority support
Sophia Scale
Multi-location SMB — 4-10 locations
+ $4,997 one-time setup
Best for: 10+ employees or 2+ locations, $2M+ revenue
- Everything in Pro, plus:
- 5,000 voice minutes / month included
- Custom voice clone (your owner's voice)
- External Connect — API + MCP for your stack
- Custom CRM / POS / scheduling integrations
- Sophia AI Operations — 24/7 autonomous DevOps (security, DB, perf, cost, SLA, cron, errors)
- Dedicated success manager + quarterly business reviews
Sophia Enterprise
Mid-market — 10+ locations
+ $14,997+ one-time setup
Best for: Franchise systems, regional chains, mid-market
- Everything in Scale, plus:
- Unlimited voice minutes (fair-use)
- White-label options (your domain, your branding)
- Custom integrations + dedicated webhook endpoints
- SLA guarantees (uptime + response time)
- Sophia AI Operations + per-customer SLA reports
- Multi-tenant rollups + dedicated AI engineer
14-day free trial on every tier · No annual contract · Cancel anytime
Sophia Pay-As-You-Win
Risk/reward pricing. $99/mo platform fee + $35 per appointment Sophia books and confirms. Pre-paid credits ($500 to start) deduct as appointments close. Quiet month? You owe only the platform fee. JOOLT only meaningfully earns when Sophia produces.
+ $497 one-time setup · Pre-paid credits start at $500
JOOLT Agency Reseller
Bring Sophia to your client portfolio. White-label the AI Operator, share in the recurring revenue, and let JOOLT handle the platform.
Revenue share + per-seat pricing — see the agency program for details.
Every feature, side by side
Everything Joolt does, grouped by what it helps with.
| Feature | Starter | Pro | Scale | Enterprise |
|---|---|---|---|---|
| Core | ||||
Sophia voice — front office layer Sophia answers every call 24/7, books appointments, captures leads, and escalates emergencies — trained on YOUR business, not the public internet. | ||||
Sophia chat — front office layer Web chat, SMS, and WhatsApp on the same Knowledge Center as Sophia voice. One operator, every channel. | ||||
Missed-call text-back Auto-text every missed call so leads never go cold. | ||||
Included voice minutes Talk-time minutes included each month before usage billing. | 250 minutes/mo | 1,000 minutes/mo | 5,000 minutes/mo | Unlimited |
Phone lines Number of business phone lines routed through Sophia. | 1 line | 2 line | Unlimited | Unlimited |
Locations Physical locations or service areas under one account. | 1 location | 3 location | 10 location | Unlimited |
Knowledge Center documents Files Sophia can cite when answering callers and chats. | 5 docs | 25 docs | 100 docs | Unlimited |
Booking widget Embed a booking calendar on your site or links. | ||||
Annual service reminders Reach out to past customers when they're due again. | ||||
Customer birthday touch Friendly birthday text to drive repeat business. | ||||
14-day free trial Try Joolt free for 14 days before billing starts. | ||||
| AI & Sophia | ||||
Sophia Insights Auto-detected risks, opportunities, and follow-ups. | ||||
Industry scorecard How your business compares to your niche benchmarks. | ||||
Ask Sophia (chat copilot) Conversational copilot for your business data. | ||||
Custom voice clone Use the owner's voice (or a chosen voice) on calls. | ||||
Sophia AI Operations (autonomous DevOps) Autonomous Claude-driven agents auditing security, DB, performance, costs, SLAs, and error rates 24/7 — your DevOps engineer for $497/mo. | ||||
Custom workflows beyond the standard 101 Tailor net-new automations beyond the included library. | ||||
Custom AI training (brand voice & prompts) Tenant-level prompt edits and tone calibration. | ||||
| Marketing | ||||
AI review-response campaign Auto-replies to Google reviews in your voice. | ||||
Weekly digest A weekly summary of calls, leads, and revenue. | ||||
Local Visibility Pack (GBP rescue) Full Google Business Profile cleanup and tuning. | ||||
Speed-to-lead instant alerts Slack/SMS the moment a lead arrives. | ||||
WhatsApp business templates Pre-approved WhatsApp templates for outreach. | ||||
Marketplace add-ons One-click add-on automations from the marketplace. | ||||
Multi-channel campaign orchestration Run campaigns across SMS, email, and voice together. | ||||
Customer referral program Referral codes and rewards built in. | ||||
Image, video, audio, and document attachments Customers send photos/video/PDFs to Sophia; Sophia replies with media when helpful (Pro+ caps outbound sends). | 100 outbound media sends/mo | Unlimited | Unlimited | |
| Integrations | ||||
External Connect (API + MCP) Programmatic access for your stack. | ||||
Custom CRM / POS / scheduling integrations We build the integration to your existing systems. | ||||
Custom request scoping & development Bespoke build hours, billed separately. | ||||
Dedicated webhook endpoints Higher rate limits and isolated delivery. | ||||
SSO (WorkOS) SAML/OIDC single sign-on for your team. | ||||
| Support | ||||
Email support Reach the team by email any time. | ||||
Owner training session Live walk-through of the dashboard during onboarding. | ||||
Priority chat support Faster response times via dashboard chat. | ||||
24/7 phone support Real human on the phone, day or night. | ||||
Dedicated success manager A named CSM who knows your business. | ||||
Dedicated AI engineer An engineer assigned to your account for builds. | ||||
Quarterly strategy reviews Quarterly working session to plan the next 90 days. | ||||
| Analytics | ||||
Monthly results report Month-end report on calls, leads, and reviews. | ||||
Agency / multi-tenant analytics Roll-up reporting across all locations. | ||||
Data exports (CSV) Download leads, calls, and revenue as CSV. | ||||
Real-time call dashboard Watch calls land live as they happen. | ||||
| Compliance & Trust | ||||
White-label / agency branding Your domain, your logo, your branding throughout. | ||||
SLA guarantee (uptime + response) Contractual uptime and response-time SLAs. | ||||
Data residency options Choose where your data lives geographically. | ||||
Audit log export Export the full account audit trail. | ||||
HIPAA BAA roadmap (Enterprise) BAA support is on our Enterprise roadmap — contact sales to scope. | ||||
Numeric limits show monthly caps. Voice usage above the included minutes is metered separately at $0.13/min.
Optional add-ons
Stackable on Pro, Scale, and Enterprise tiers.
Pricing FAQ
What happens during the 14-day trial?
Your Sophia AI operator is fully active across all five layers — front office, lead generation, DevOps automation, operations intelligence, and client communication. You provide a card at signup but won't be charged the monthly subscription until day 15. The setup fee is charged at signup. Starter, Pro, and Scale all get the same 14-day window. Enterprise pilot windows are scoped per MSA during the concierge sales call.
Can I switch tiers later?
Yes — upgrade anytime; the new monthly rate prorates. Downgrade at the end of your current billing period.
What counts as a phone line?
Each unique business phone number that routes through Joolt. Most single-location SMBs need one. Multi-location and franchises typically need one per site.
What if my industry isn't on the list?
If you're a local service business, we likely have a template — book a 15-min call and we'll confirm scope before you commit.
Is there a refund policy?
Setup fee is refunded in full if you cancel before we kick off your Knowledge Center build, or if we miss the 48-hour go-live window. After we begin the KC build it's non-refundable. Monthly subscription cancels at end of billing period — request a refund of partial months at billing@joolt.io and we review case-by-case.
What about voice-call usage costs?
Voice usage (the actual minutes your AI talks to callers) bills separately at $0.13/min, with no markup over our underlying provider's cost. Typical SMB: $40–$120/mo.
Not sure which tier fits?
Run our 60-second estimator — tell us your industry and call volume, we'll show the capacity Sophia unlocks + which tier matches.