Pricing
3 people cost $9,440/month. Sophia Pro costs $1,597/month.
Three roles (Receptionist + Marketing Coordinator + Operations Manager). Seven channels. 168 hours a week. Flat pricing — no per-call fees, no long-term contracts, cancel any time.
The economics
~$0.25/prospect
Modeled to source & reachCost model
$5,000/mo
A human rep, fully loadedCost model
Loaded cost model — ~$0.25/prospect vs ~$5k/mo per rep. Illustrative, not a quote or measured result.
The cost of doing nothing
Receptionist: $3,200/mo. Marketing Coordinator: $3,200/mo. Operations Manager: $3,040/mo. That's $9,440/month — before benefits, turnover, and training.
Sophia Pro covers all three roles, all 7 channels, 168 hours a week. $1,597/month. Choose your level of coverage below.
Flat. Predictable. Done.
Other AI tools charge per call, per minute, per token — then surprise you with overages. Sophia is flat-rate. The number on the page is the number on the invoice.
Sophia vs a $5k/mo rep
Modeled monthly costCost model
$1,597/mo
$5,000/mo
Illustrative cost model — a fully-loaded human SDR runs ~$5k/mo (salary, benefits, tooling, ramp) and works one shift. Sophia is flat-rate and covers every channel 24/7. Not a quote or measured result; see the tier cards below for actual pricing.
Three ways in. One platform.
Not ready to commit? Start free — pay only when Sophia books.
Same Sophia. Same 7 channels and 3 roles. Pick the entry point that matches where you are right now — graduate when the business is ready.
Start here · skin-in-the-game
Pay-As-You-Win
$99/mo + $35 per appointment
For the founder who wants to test the water with no flat-fee risk. Sophia covers 7 channels and only earns when she produces. Pre-paid credits ($500 to start) deduct as appointments close.
Graduate to Pro when the volume justifies a flat fee.
Scale predictably
Sophia Pro / Scale
$1,597 – $3,997/mo
For the founder ready to lock in predictable cost and full coverage. 7 channels, 3 roles, voice clone bundled (Pro+), 14-day free trial, full AI digital operations platform running 24/7.
Graduate to Custom Engagement when you outgrow the templates.
Custom integration
Custom AI Engagement
Concierge sale
For the operator with real custom integrations, multi-location complexity, or a procurement team. Industry templates as the starting point, then Sophia tuned to your exact workflows.
Lifetime customer relationship, not a transaction.
Sophia Starter
Voice AI + SMS + booking automation — all channels, all hours. Never miss a lead to voicemail again.
Best for: Solo operators and small shops ready to stop losing leads to voicemail
$497/mo
+ $997 one-time setup
Relative capacityIllustrative
At 1 recovered inquiry per week, Sophia pays for herself in Month 1
- Sophia answers every call 24/7 — never sends a caller to voicemail
- Missed-call text-back within 60 seconds
- Online booking widget synced to your real calendar
- 250 voice minutes / month included
- Self-serve dashboard + speed-to-lead alerts
- Email support · 14-day free trial
Most popular
Sophia Pro
Phone + email + WhatsApp + social DMs + webinar follow-up. Starter closes the phone gap. Pro closes every gap.
Best for: Growing businesses ready for Sophia to run the whole front door
$1,597/mo
+ $1,997 one-time setup
Relative capacityIllustrative
Our Pro clients average 4.2x more captured leads in the first 90 days
- Everything in Starter, plus:
- Every channel: phone, email, WhatsApp, social DMs, webinar follow-up
- Sales Outreach Engine — Sophia books demos, follows up on no-shows, and overcomes objections automatically
- 188 marketing workflows: lead capture, nurture, reviews, and re-engagement
- Local Visibility Pack + AI-drafted review responses
- 1,000 voice minutes / month included
- Live Zoom onboarding · Priority support
Sophia Scale
One Sophia running every location, every channel, every automation. At this level, Sophia replaces 2-3 FTE.
Best for: Multi-location operators running a real operation (10+ employees or 2+ locations)
$3,997/mo
+ $4,997 one-time setup
Relative capacityIllustrative
Sophia replaces 2–3 front-office FTE at a fraction of the cost
- Everything in Pro, plus:
- Separate Knowledge Center per location — one bill, unified reporting
- Custom voice clone (your owner's voice)
- External Connect — API + MCP integrations for your full stack
- Custom CRM / POS / scheduling integrations
- Sophia AI Operations — 24/7 autonomous DevOps across all locations
- Dedicated success manager + quarterly business reviews
Sophia Enterprise
Sophia runs every franchisee, every brand, every channel — under one roof.
Best for: Franchise systems, regional chains, and mid-market operators (10+ locations)
$9,997+/mo
+ $14,997+ one-time setup
Relative capacityIllustrative
- Everything in Scale, plus:
- Unlimited voice minutes (fair-use)
- White-label options (your domain, your branding)
- Custom integrations + dedicated webhook endpoints
- SLA guarantees (uptime + response time)
- Sophia AI Operations + per-customer SLA reports
- Multi-tenant rollups + dedicated AI engineer
14-day free trial on every paid tier · No annual contract · Cancel any time
Pay-as-you-win
Sophia Pay-As-You-Win
Risk/reward pricing. $99/mo platform fee + $35 per appointment Sophia books and confirms. Pre-paid credits ($500 to start) deduct as appointments close. Quiet month? You owe only the platform fee. JOOLT only meaningfully earns when Sophia produces.
$99/mo + $35 per booked & confirmed appointment
+ $497 one-time setup · Pre-paid credits start at $500
Agency reseller
JOOLT Agency Reseller
Bring Sophia to your client portfolio. White-label the AI Operator, share in the recurring revenue, and let JOOLT handle the platform.
$2,997/mo · + $9,997 one-time setup
Revenue share + per-seat pricing — see the agency program for details.
Compare plans
Every feature, side by side
Everything Joolt does, grouped by what it helps with.
| Feature | Pay-As-You-Win | Starter | Pro | Scale | Enterprise |
|---|---|---|---|---|---|
| Core | |||||
Phone channel (voice AI + calls) Sophia answers and places calls through your business phone line. | |||||
SMS channel (text messaging) Two-way SMS conversations and automated text sequences. | |||||
Email channel (email sequences) Automated email workflows — confirmations, nurture, and re-engagement. | |||||
WhatsApp channel WhatsApp Business messaging — booking confirmations, follow-ups, and re-engagement. | |||||
Social DM channel (Facebook + Instagram) Automated inbound handling for Facebook Messenger and Instagram DMs. | |||||
Webinar channel Automated registration, reminder, and follow-up sequences for live webinars. | |||||
Digital-service workflows (DS01–DS02 Starter · DS03–DS07 Pro+) DS01 form capture + DS02 discovery call confirmation included in all plans. Full digital marketing automation (DS03–DS07) unlocks at Pro. | |||||
Custom-integration channel routing Route messages through bespoke third-party channels (POS, ERP, custom API). | |||||
Multi-location channel routing Per-location channel configuration across all Sophia-managed locations. | |||||
Sophia voice — front office layer Sophia answers every call 24/7, books appointments, captures leads, and escalates emergencies — trained on YOUR business, not the public internet. | |||||
Sophia chat — front office layer Web chat, SMS, and WhatsApp on the same Knowledge Center as Sophia voice. One operator, every channel. | |||||
Missed-call text-back Auto-text every missed call so leads never go cold. | |||||
Included voice minutes Talk-time minutes included each month before usage billing. | Unlimited | 250 minutes/mo | 1,000 minutes/mo | 5,000 minutes/mo | Unlimited |
Phone lines Number of business phone lines routed through Sophia. | Unlimited | 1 line | 2 line | Unlimited | Unlimited |
Locations Physical locations or service areas under one account. | Unlimited | 1 location | 3 location | 10 location | Unlimited |
Knowledge Center documents Files Sophia can cite when answering callers and chats. | Unlimited | 5 docs | 25 docs | 100 docs | Unlimited |
Included automation runs Each Sophia action — replies, drafts, lookups, scoring — counts as one run. | Unlimited | 500 runs/mo | 2,500 runs/mo | 15,000 runs/mo | Unlimited |
Booking widget Embed a booking calendar on your site or links. | |||||
Annual service reminders Reach out to past customers when they're due again. | |||||
Customer birthday touch Friendly birthday text to drive repeat business. | |||||
14-day free trial Try Joolt free for 14 days before billing starts. | |||||
| AI & Sophia | |||||
Talk with Sophia (voice operator) Speak or type to Sophia about your business — she reads your live numbers, calls, follow-ups, and what needs you, and helps you act on it. | 1,000 talks/mo | Unlimited | Unlimited | ||
Sophia Insights Auto-detected risks, opportunities, and follow-ups. | |||||
Industry scorecard How your business compares to your niche benchmarks. | |||||
Ask Sophia (chat copilot) Conversational copilot for your business data. | |||||
Custom voice clone Record your own voice (or choose one) for Sophia to use on calls. | |||||
Sophia AI Operations (autonomous DevOps) Autonomous Claude-driven agents auditing security, DB, performance, costs, SLAs, and error rates 24/7 — your DevOps engineer for $497/mo. | |||||
Custom workflows beyond the standard 101 Tailor net-new automations beyond the included library. | |||||
Custom AI training (brand voice & prompts) Tenant-level prompt edits and tone calibration. | |||||
| Marketing | |||||
AI review-response campaign Auto-replies to Google reviews in your voice. | |||||
Weekly digest A weekly summary of calls, leads, and revenue. | |||||
Local Visibility Pack (GBP rescue) Full Google Business Profile cleanup and tuning. | |||||
Sales Outreach Engine Sophia books demos, follows up on no-shows, and overcomes objections — automatically. | |||||
Sophia finds you leads (outbound lead engine) Sophia discovers local businesses that fit who you serve and reaches out from your own number — net-new leads found and contacted for you each month. | 150 leads/mo | 600 leads/mo | Unlimited | ||
Speed-to-lead instant alerts Slack/SMS the moment a lead arrives. | |||||
WhatsApp business templates Pre-approved WhatsApp templates for outreach. | |||||
Marketplace add-ons One-click add-on automations from the marketplace. | |||||
Multi-channel campaign orchestration Run campaigns across SMS, email, and voice together. | |||||
Customer referral program Referral codes and rewards built in. | |||||
Image, video, audio, and document attachments Customers send photos/video/PDFs to Sophia; Sophia replies with media when helpful (Pro+ caps outbound sends). | 100 outbound media sends/mo | Unlimited | Unlimited | ||
| Integrations | |||||
External Connect (API + MCP) Programmatic access for your stack. | |||||
Custom CRM / POS / scheduling integrations We build the integration to your existing systems. | |||||
Custom request scoping & development Bespoke build hours, billed separately. | |||||
Dedicated webhook endpoints Higher rate limits and isolated delivery. | |||||
SSO (WorkOS) SAML/OIDC single sign-on for your team. | |||||
| Support | |||||
Email support Reach the team by email any time. | |||||
Owner training session Live walk-through of the dashboard during onboarding. | |||||
Priority chat support Faster response times via dashboard chat. | |||||
24/7 phone support Real human on the phone, day or night. | |||||
Dedicated success manager A named CSM who knows your business. | |||||
Dedicated AI engineer An engineer assigned to your account for builds. | |||||
Quarterly strategy reviews Quarterly working session to plan the next 90 days. | |||||
| Analytics | |||||
Monthly results report Month-end report on calls, leads, and reviews. | |||||
Agency / multi-tenant analytics Roll-up reporting across all locations. | |||||
Data exports (CSV) Download leads, calls, and revenue as CSV. | |||||
Real-time call dashboard Watch calls land live as they happen. | |||||
| Compliance & Trust | |||||
White-label / agency branding Your domain, your logo, your branding throughout. | |||||
SLA guarantee (uptime + response) Contractual uptime and response-time SLAs. | |||||
Data residency options Choose where your data lives geographically. | |||||
Audit log export Export the full account audit trail. | |||||
HIPAA BAA roadmap (Enterprise) BAA support is on our Enterprise roadmap — contact sales to scope. | |||||
Numeric limits show monthly caps. Voice usage above the included minutes is metered separately: Starter $0.15 · Pro $0.10 · Scale $0.09 per minute.
Add-ons
Optional add-ons
Stackable on Pro, Scale, and Enterprise tiers.
Custom voice clone (Scale+ only)$297/mo
Additional language$197/mo per language
Quarterly custom AI training session$497/quarter
Each additional phone line (Pro & Scale)$97/mo
Questions we hear before people sign up
Does it sound like a robot?
No — and here is why. Sophia uses the same studio-grade neural text-to-speech that powers the top consumer AI products. She speaks in natural, conversational English (or Spanish), pauses correctly, and mirrors the tone of your industry — warm for a salon, calm and professional for a law firm, reassuring for an HVAC emergency. Most callers do not realize they are talking to an AI until Sophia tells them — which she does, transparently, when asked. You can hear her live on our demo page before you commit to a single dollar.
What if I already have someone answering?
Your front-desk person covers the phone during business hours. Sophia covers the other 128 hours a week — and every channel your team isn't watching: SMS, email, WhatsApp, Instagram DMs, Facebook Messages, and Google Messages. They are not competing; they are complementary. Most owners tell us Sophia handles the volume their team never had bandwidth for in the first place.
How long does setup take?
Starter goes live in 24 hours. You fill out a 15-minute assessment, we build your Knowledge Center, and you get a magic-link to approve before Sophia ever takes a real call. Pro and Scale have a live Zoom onboarding that typically finishes same-day. Enterprise timelines are scoped on the sales call — usually under one week.
Is there a contract?
Month to month. Cancel any time from your dashboard — no cancellation fees, no phone calls required. Your 14-day trial is free: cancel before day 14 and you owe nothing. If you continue, the setup fee bills on day 14 and your first monthly payment is 30 days after that. The setup fee is non-refundable once charged — it covers your Knowledge Center build, voice agent configuration, and phone-number provisioning, which we do upfront.
What channels does it actually handle?
All of them. On the Starter tier: inbound voice calls (24/7), missed-call text-back, SMS conversations, and online booking. On Pro: everything in Starter plus outbound email follow-up, WhatsApp, social media DMs (Facebook, Instagram), Google Business Profile messages, and webinar/event follow-up sequences. On Scale: all of the above across multiple locations simultaneously, plus custom API and MCP connectors for any tool in your stack.
What if my industry is unusual or niche?
If you have customers who call, text, or fill out forms — Sophia can handle it. We have production templates for 16 industries: HVAC, plumbing, roofing, auto repair, handyman, salon, med spa, dental, veterinary, restaurant, legal intake, tax and insurance, photography, real estate, cleaning, and landscaping. If yours is not on that list, book a 15-minute call. The question we ask is simple: do your customers have questions Sophia can be trained to answer? The answer is almost always yes.
Not ready for a subscription? Try Sophia on one job first →
Start your free 14-day trial. No contract. Cancel anytime.
Run our 60-second estimator — tell us your industry and inquiry volume, we'll show the capacity Sophia unlocks across all 7 channels and which tier matches.