You're on a riding mower in 92° heat. The phone rings — a new design-and-install lead worth $14,000. You can't hear it over the engine. By the time you finish the lawn, it's voicemail. They've already called two other landscapers.
The industry average: a service business misses $50,000 a year in revenue from calls that went to voicemail. BIA Advisory put the number on it. Every owner who's ever looked at three missed calls already knew. Your competitor down the road answers their phone — or their answering service does, or their AI does. The caller picks whoever picks up. That's the whole game.
Sophia knows the difference between a one-time mow and a $14K design-install. She qualifies job size by square footage and scope (mow vs. mulch vs. hardscape vs. design), and pitches the seasonal contract that locks the customer in for 26 weeks.
Plain English. No menus. No 'press 1 for service.'
She works 168 hours a week. She charges from $5 an hour.
Same role. Different operator.
| Part-time employee | DIY voicemail/IVR | Sophia | |
|---|---|---|---|
| Cost | $1,440/mo | $0 | $1,597/mo |
| Hours covered | 20 hrs/wk | 168 hrs/wk* | 168 hrs/wk |
| Effective rate | $18/hr | (*voicemail counts as 'covered') | From $5/hr |
| Sick days · turnover | Quit twice last year | Loses every after-hours call | Never |
+47%
design-install leads captured
+44%
seasonal-contract conversions
12 hr/wk
owner time back
Average across JOOLT operators in their first 90 days.
From $5/hour. Flat tiers, no per-call surprises.
Pay-As-You-Win
$99
+ $35/booking
Starter
$497
/month
Pro ⭐
$1,597
/month
Scale
$3,997
/month
Enterprise
$9,997+
/month
Built for HVAC, plumbing, roofing, electrical, dental, vets, med-spas, real estate, legal, accounting, cleaning, landscape, restaurants, retail, gyms, salons — and pre-trained on the 50 questions your customers ask.
See your industryTraditional answering services take a message. Sophia actually does the job — she answers in your business name, knows your hours and prices, books the appointment to your calendar, and sends the confirmation text. No callback queue. No missed handoff. The job is closed before you get back to your truck.
Most owners are live in 10 minutes. We forward your existing business line — no number change, no carrier ticket. You keep your number; Sophia just picks up when you can't.
Yes — from your rate sheet. Standard mow = $X for under 1/4 acre + $Y per additional 1/4 acre. Edging, blowing, and weekly vs. biweekly cadence built in. Design-install jobs always book an in-person estimate; she never quotes hardscape on the phone.
Yes. When you mark a route as 'weather-canceled' in the dashboard, Sophia texts every customer with the new visit date. Customers can reply 'next-week' or 'skip' and she handles it. The owner stops getting 30 'where's my mower' texts every rain day.
Yes. In September she texts existing customers with the fall-cleanup + leaf-removal offer. In February she pitches spring prep + mulch. Customers can accept by reply text. Most landscape owners see 30-40% conversion to the seasonal add-on.
Sophia is live in 10 minutes. Every call answered. Every job booked. From $5/hour.