You're mid-color on a client's balayage. The phone rings — a new client asking about a Saturday slot. You can't put down the brush. That voicemail is a $215 service plus a long-term-loyal client who just went to the next salon on Yelp.
The industry average: a service business misses $50,000 a year in revenue from calls that went to voicemail. BIA Advisory put the number on it. Every owner who's ever looked at three missed calls already knew. Your competitor down the road answers their phone — or their answering service does, or their AI does. The caller picks whoever picks up. That's the whole game.
Sophia books to your stylist rules — color goes to color-certified, beard work goes to barbers, no double-booking your senior stylist's chair time. She rebooks every client 6 weeks out before they leave the chair.
Plain English. No menus. No 'press 1 for service.'
She works 168 hours a week. She charges from $5 an hour.
Same role. Different operator.
| Part-time employee | DIY voicemail/IVR | Sophia | |
|---|---|---|---|
| Cost | $1,440/mo | $0 | $1,597/mo |
| Hours covered | 20 hrs/wk | 168 hrs/wk* | 168 hrs/wk |
| Effective rate | $18/hr | (*voicemail counts as 'covered') | From $5/hr |
| Sick days · turnover | Quit twice last year | Loses every after-hours call | Never |
+47%
new-client calls captured
+58%
rebook rate
12 hr/wk
stylist time back
Average across JOOLT operators in their first 90 days.
From $5/hour. Flat tiers, no per-call surprises.
Pay-As-You-Win
$99
+ $35/booking
Starter
$497
/month
Pro ⭐
$1,597
/month
Scale
$3,997
/month
Enterprise
$9,997+
/month
Built for HVAC, plumbing, roofing, electrical, dental, vets, med-spas, real estate, legal, accounting, cleaning, landscape, restaurants, retail, gyms, salons — and pre-trained on the 50 questions your customers ask.
See your industryTraditional answering services take a message. Sophia actually does the job — she answers in your business name, knows your hours and prices, books the appointment to your calendar, and sends the confirmation text. No callback queue. No missed handoff. The job is closed before you get back to your truck.
Most owners are live in 10 minutes. We forward your existing business line — no number change, no carrier ticket. You keep your number; Sophia just picks up when you can't.
Yes. She knows which stylists do color, which do extensions, which do beards, which are senior-rate vs. junior-rate. She never books a client with a stylist who can't do the service. If the requested stylist is full, she offers the next-available qualified stylist.
Yes. After every service, Sophia texts the client to book their next appointment at the right interval (6 weeks for color, 4 weeks for cut, 8 weeks for highlights). Rebook rates climb from ~52% to ~78% in 90 days.
Yes. The day after every service, Sophia texts: 'Need a refill on the [product] your stylist used? Tap here.' One-tap Stripe checkout. Retail revenue jumps 15-25% with Sophia running the post-service product layer.
Sophia is live in 10 minutes. Every call answered. Every job booked. From $5/hour.